Operators translating Creator Economy logic into applied business growth.

Real repertoire in revenue, partnerships and expansion.Operational proximity. Accountability for the outcome.

The Partners

Fernando Guimarães

Fernando Guimarães

Strategic Planning

Engineer of financial models and KPIs, turns data into executable strategy. VP of Revenue and Strategic Partnerships at Hotmart for over a decade, with a central role in the journey that made the company a unicorn and a global reference in the creator economy.

Gabriel Bethônico

Gabriel Bethônico

Sales Machine

Builder of high-performance commercial operations. Expert in sales playbooks, LTV management and team building. At Hotmart, led the Partnerships area, certifying 100+ partners across more than 5 countries.

João Ameno

João Ameno

Global Expansion & Network

Specialist in internationalization and strategic partnerships. Led Hotmart's global expansion and built an active network across the world's key markets.

Track record and experience across projects delivered with brands and companies in the national and international markets.

Hotmart — BizSide Partners client logo
Teachable — BizSide Partners client logo
Google — BizSide Partners client logo
Mercado Pago — BizSide Partners client logo
Vilma AI — BizSide Partners client logo
Emprendefest — BizSide Partners client logo
Duo AI — BizSide Partners client logo
FIAT — BizSide Partners client logo
PagSeguro — BizSide Partners client logo
PayU — BizSide Partners client logo
MRV — BizSide Partners client logo

Our Story

From Hotmart to BizSide, a decade building growth inside the Creator Economy, now available as an acceleration hub for other businesses.

2016
Hotmart

We started our journey working together at Hotmart.

2021
Unicorn

Hotmart is recognized as a Brazilian unicorn in the Creator Economy.

2025
BizSide

We founded BizSide Partners.

2026
BOS®

The BOS methodology organizes acceleration as a system.

Our Values

1

Clarity before complexity.

2

We operate side by side with the founder.

3

Committed to real business growth.

4

Transparency and alignment in every decision.

BOS Methodology

The integrated pillars behind Unlock, Sprint and Plus.

Strategy

Execution

Partnerships

Integration

From the Creator Economy into your business

A decade building the engine that powers the Creator Economy. Now installing that engine inside your business.

We turn the strategies that powered the Creator Economy over the last decade into revenue architecture and growth levers for brands, platforms, SaaS, education and new sectors. Influence, community, partnerships and distribution operating together — as a system, not a campaign.

Years inside the engine

10+

Layers we integrate

Influence · Community · Partnerships · Distribution

Logic we apply

Structured revenue, not isolated campaigns

BizSide newsletter

Strategic Creator Economy cases, every two weeks.

Short reads, real market cases and the moves that matter — straight to your inbox, every other week.

No spam. No flood of emails. Just our biweekly newsletter and, every now and then, something we genuinely want to share.